Wednesday, 4 December 2013

Adidas Confirms Dropping Teyana Taylor: Is Rihanna To Blame?

In February, Teyana Taylor debut her first collaborative sneaker with adidas called the Original Harlem Good Luck Charm adidas. The successful run resulted in fans flocking to stores to buy the black and gold high-top shoes. It also prompted a second collaboration with the G.O.O.D music artist that was suppose to hit stores in November.

When Black Friday came and went without a shoe, fans were wondering when and if the second shoe would ever hit stores. Mind you, just two months before, Taylor got in a trite Twitter altercation with Rihanna over a spoof video of her singing. Words were thrown around, meme’s were made, profile images were changed– and by the end a petition was made for adidas to drop Taylor for an offensive picture of Rihanna’s face after her assault from Chris Brown in 2009 posted up.

Well those petitioners will be happy to know the Taylor has indeed been dropped from adidas and it seems to have something to do with her Rihanna beef.
MadameNoire contacted a representative from adidas to get the final word on the missed shoe launched, they responded with this:

“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”

Odd, because it was only on Monday that Taylor’s rep said she was not dropped but “on hold”. When asked what the reasoning was, the representative said:

“All I can say is that adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”

So it looks like… the Rihanna Navy has won again.

As we’ve noted before, this is not the first beef that has been caused by Rihanna’s mean-girl antics. And it won’t be the last. It’s just unfortunate that someone with such creative talent as Taylor felt the need to stoop so low in defense of her talent. Hopefully, this will be a learning process that will result in better behavior in the future.

No comments:

Post a Comment