Research In Motion (RIM), which was re-branded as "Blackberry" today, has name multi award winning musician, Alicia Keys, as their new Global Creative Director.
According to Blackberry's CEO Thorsten Heins,
"She believes in the product and technology," BlackBerry CEO Thorsten Heins said in a statement. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
Alicia Keys then joined him on stage and said
"As global creative director, my goal is to inspire creativity with this platform, and I'm so excited to jump right in. I want to bridge the gap between the work phone and the play phone,"
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